You manufacture or sell specialized products for aquaculture producers. You have ‘great people”, ‘great service”, and “the best products”. Yet, the aquaculture world isn’t making waves to your dock. Why is that? Well, these days being good or great isn’t enough. Those words mean very little to others and, quite frankly, everyone says the same […]
If you sell products and services to Aquaculture producers, or if you are a producer looking to expand your market, then you’re in need of making connections to find new customers. Making new connections means introducing your product and company to new people who may not know who you are or what you do. This […]
Aquaculture businesses should integrate social media into their marketing strategy which will help reach more customers, promote the business, and connect with a community of like-minded individuals who will support your products. The term ‘social media’ refers to sharing content in many forms, including: Videos Photos Written Content Reviews Email Social Media Purposes Besides connecting […]
Marketing is a key component to running a successful business. Implementing effective marketing strategies into your aquaculture farming business will grow your market share and increase your bottom line. Two key questions you should answer when developing an effective marketing strategy are: What do you do? Who cares? Although these are basic, fundamental questions, they […]
Aquaculture is in growing demand. And with it will come the need for more bodies in the workforce. The world’s appetite for fish is showing no signs of slowing down. According to the Food and Agriculture Organization of the United Nations, Aquaculture’s role alongside wild fishing operations in providing food, nutrition, and employment to the […]
We all know the story of”The One That Got Away”. We’ve heard it over and over. Whether it’s a tale about your best friend losing that beautiful rainbow trout after a long, sun-dappled day on the water or the Great Big Fish stories that are their own cultural currency, we are drawn to these and […]
LinkedIn can be a prime marketing tool for Aquaculture service and product suppliers. More than any other social media tool, LinkedIn is geared towards professional sales and can help B2B companies find new customers and create positive marketing messages. In General, LinkedIn Is About Impression LinkedIn gets used a lot for ‘social creeping’ for businesses. […]
A key component to a successful marketing plan is understanding your audience’s key concerns and addressing them with meaningful content. Developing relevant, helpful content for your audience will equip them with the tools and knowledge to better understand how your business will serve them well and help them solve problems. This shows respect for your […]