Defining Messaging & Strategy To Sell More Products & Services
Many organizations struggle to find the ‘right way’ or ‘right place’ to engage with an outside marketing strategist. Even with internal marketing folks, often the objectivity and direction from an outside voice can help bring clarity and focus.
Many aquaculture companies, especially those with engineering and manufacturing processes, find themselves without marketing experience in-house and simply need direction.
We can help.
Perhaps you’ve developed goals or thought about specific projects but haven’t executed action.
You may have had several conversations within your organization about “doing marketing better”.
But you’re not sure where to start or where to focus your efforts.
We get that.
Marketing questions we hear a lot from aquaculture organizations:
- Where do I start?
- What do I need?
- What do I do and how often?
- Do we spend money – how much & where?
- What should I focus on the most?
- Can I automate or replicate activities?
- Will it work?
- How do we know if it works?
Our Core Marketing Approach
We believe the goal of your marketing efforts should be to help audiences find your material relevant and meaningful.
We do that by making it as easy as possible for those evaluating your company to have trust and confidence in your capabilities to perform.
This is why marketing strategies must include persuasive & prepared tactics.
- Persuasive: Tactics you use to get your company noticed by the right people (the stuff you pay to use like advertising)
- Prepared: The resources & materials necessary to be responsive and valuable once you’ve been noticed (the stuff that’s yours to use without continual payment)
PERSUASIVE
The tactics you utilize to get noticed, including:
- Social Media Strategy
- Trade Show Execution
- Industry Advertising
- Event Attendance & Participation
- News Releases
- Digital Marketing
PREPARED
Making the most of the attention you earn, including:
- Website Optimized For Key Audiences
- Online Answers to Frequent Questions
- Bios And Staff Overviews/Introductions
- Product Information Downloads
- Email Marketing Programs
- Videos Explaining Processes
Let’s Talk
If you feel you have a marketing problem and may need some help, we’re happy to set up a free call to see if we are right for you.
In our initial call, we can explore topics such as
- Existing marketing activities and channels
- Current marketing infrastructure, protocols, and systems
- Stakeholders and target markets
- Changes, challenges, and opportunities
- Capacity, budget, and timelines for marketing tactics
- Organizational growth goals
What Success Looks Like
The first call is on us. We’ll schedule up to an hour to talk with you and explore the problems, goals, or opportunities you have in mind.
We won’t waste your time – we both have better things to do than meet for the sake of meeting. If we don’t think we can help or if we are not the right fit, we’ll be honest about it so you can find other options that work best for you.
If we feel we can help, we’ll be straight forward with our thoughts and work promptly to get more information to you.